The Ultimate Guide to The Ordinary UK: Products, Prices, and Reviews

If you happen to live in the UK, you’ve probably heard about The Ordinary UK. It’s a popular skincare brand that has been around for a few years now, and has gained a large following thanks to its affordable yet effective range of skincare products.

The brand was founded by Brandon Truaxe, who tragically passed away in 2018. However, his legacy lives on through the brand, which is now owned by DECIEM, a larger beauty company that also owns NIOD and Hylamide.

The Products

What sets The Ordinary apart from other skincare brands is its focus on simplicity. The brand prides itself on using straightforward, science-based formulations that target specific skincare concerns. It’s also incredibly affordable, with most products costing less than £10.

One of The Ordinary’s most popular products is its niacinamide serum. Niacinamide, also known as vitamin B3, is an ingredient that can help reduce the appearance of pores and improve skin texture. Another bestseller is the hyaluronic acid serum, which helps to hydrate and plump up the skin.

If you’re looking for a gentle exfoliator, The Ordinary’s AHA 30% + BHA 2% Peeling Solution might be just what you need. It uses a combination of alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) to exfoliate the skin and unclog pores.

The Controversy

Despite its popularity, The Ordinary has not been without controversy. In 2018, founder Brandon Truaxe made a series of erratic posts on the company’s Instagram account, including one in which he announced that the company was shutting down. This sparked concern from loyal fans of the brand, who took to social media to express their worry.

In the end, DECIEM took control of the situation and reassured customers that the brand was not shutting down. However, the incident raised questions about the stability of the company and its leadership.

The Verdict

So, should you try out The Ordinary’s products? Overall, we think the answer is yes. The brand’s commitment to simplicity and affordability makes it a great option for anyone who’s looking to get into skincare on a budget. If you’re not sure where to start, we recommend trying out the niacinamide serum or the hyaluronic acid serum.

It’s worth noting that some people may experience irritation or breakouts when using certain products from The Ordinary, so it’s important to patch test and introduce new products slowly. And if you do have any concerns or questions, the brand’s website has a wealth of information and resources available.

The Takeaway

• The Ordinary UK is an affordable skincare brand with a science-based approach
• The brand’s founder passed away in 2018, but the company is now owned by DECIEM
• Popular products include the niacinamide serum, hyaluronic acid serum, and AHA 30% + BHA 2% Peeling Solution
• The brand has experienced controversy in the past, but it remains a trusted option for budget-friendly skincare